A New Journey Is How Julie Brangstrup, Cash & Rocket's Co-Founder, Defines The Luxury Rally's New Direction
A New Journey Is How Julie Brangstrup, Cash & Rocket's Co-Founder, Defines The Luxury Rally's New Direction
Each year, 80 international women drive in 40 red cars to create a vision of strength and solidarity among women. Every driver has a minimum fundraising target of $6,595 (£5,000) that goes straight to our selected charities whom focus on changing the world by providing safety and education to women and children in need.
Each year, 80 international women drive in 40 red cars to create a vision of strength and solidarity among women. Every driver has a minimum fundraising target of $6,595 (£5,000) that goes straight to our selected charities whom focus on changing the world by providing safety and education to women and children in need.
Project Highlights & Deliverable's
Project Highlights & Deliverable's
The Cash & Rocket Rally was digitalised with a bespoke mobile app, streamlining event schedules, live updates, and networking. A luxury marketing website elevated brand engagement, while car liveries and clothing designs reinforced the rally’s bold identity. This transformation merged technology, branding, and high-performance aesthetics.
The Cash & Rocket Rally was digitalised with a bespoke mobile app, streamlining event schedules, live updates, and networking. A luxury marketing website elevated brand engagement, while car liveries and clothing designs reinforced the rally’s bold identity. This transformation merged technology, branding, and high-performance aesthetics.
Digitalising The Rally
The Cash & Rocket app streamlined the rally with event schedules, live updates, donations, and networking in one seamless platform, replacing traditional materials for a modern, connected experience.
Marketing Website
The Cash & Rocket marketing website elevated brand presence with a luxury digital experience, showcasing the rally, driving engagement, and streamlining participant access.
Car Liveries & Merchandise
The Cash & Rocket car designs and merchandise reinforced the rally’s bold identity, blending luxury, performance, and empowerment through striking visuals and premium apparel.
The Cash & Rocket app streamlined the rally with event schedules, live updates, donations, and networking in one seamless platform, replacing traditional materials for a modern, connected experience.
Digitalising The Rally
The Cash & Rocket marketing website elevated brand presence with a luxury digital experience, showcasing the rally, driving engagement, and streamlining participant access.
Marketing Website
The Cash & Rocket car designs and merchandise reinforced the rally’s bold identity, blending luxury, performance, and empowerment through striking visuals and premium apparel.
Car Liveries & Merchandise
The Cash & Rocket app streamlined the rally with event schedules, live updates, donations, and networking in one seamless platform, replacing traditional materials for a modern, connected experience.
Digitalising The Rally
The Cash & Rocket marketing website elevated brand presence with a luxury digital experience, showcasing the rally, driving engagement, and streamlining participant access.
Marketing Website
The Cash & Rocket car designs and merchandise reinforced the rally’s bold identity, blending luxury, performance, and empowerment through striking visuals and premium apparel.
Car Liveries & Merchandise
Digitalising The Rally
Digitalising The Rally
The Cash & Rocket app transformed the rally experience by integrating event schedules, real-time updates, donation tracking, and member networking into a seamless digital platform. By replacing traditional physical materials and fragmented communication, it provided participants with a efficient and fully connected experience throughout the event.
The Cash & Rocket app transformed the rally experience by integrating event schedules, real-time updates, donation tracking, and member networking into a seamless digital platform. By replacing traditional physical materials and fragmented communication, it provided participants with a efficient and fully connected experience throughout the event.
The Ladies’ Bible: A Modern Guide for the Rally
The Ladies’ Bible: A Modern Guide for the Rally
The Ladies’ Bible was transformed from a printed guide into a fully digital experience within the Cash & Rocket app, providing real-time access to itineraries, route maps, and event updates. This seamless transition eliminated physical booklets, ensured instant communication, and enhanced usability, engagement, and convenience for rally participants.
The Ladies’ Bible was transformed from a printed guide into a fully digital experience within the Cash & Rocket app, providing real-time access to itineraries, route maps, and event updates. This seamless transition eliminated physical booklets, ensured instant communication, and enhanced usability, engagement, and convenience for rally participants.
About The Rally
Itinerary & Checkpoints
Charity & Sponsors
Events & Attire
Rally Introduction
How Cash & Rocket Drives The Change
Rules of the Road
Driving Regulations & Procedures
About The Rally
Itinerary & Checkpoints
Charities
Events & Attire
Rally Introduction
How Cash & Rocket Drives The Change
Rules of the Road
Driving Regulations & Procedures
About The Rally
Itinerary & Checkpoints
Charity & Sponsors
Events & Attire
Rally Introduction
How Cash & Rocket Drives The Change
Rules of the Road
Driving Regulations & Procedures
Members Profile & Networking
Members Profile & Networking
The Members Profile section in the Cash & Rocket app provided a personalised space for participants, featuring driver profiles, team details, and fundraising progress. This allowed members to connect, engage, and track contributions, fostering a sense of community and collaboration throughout the rally.
The Members Profile section in the Cash & Rocket app provided a personalised space for participants, featuring driver profiles, team details, and fundraising progress. This allowed members to connect, engage, and track contributions, fostering a sense of community and collaboration throughout the rally.
Members Profile Page
The Members Profile page in the Cash & Rocket app created a personalised hub for each participant, displaying driver profiles in one seamless interface.
Profile Creator & Chat
The Profile Creator let members customise their profile while the Chat Inbox enabled real-time, secure communication, keeping the rally connected.
Events Booking
The Cash & Rocket app let participants browse, RSVP, and manage invitations for exclusive rally events, ensuring a connected experience.
The Members Profile page in the Cash & Rocket app created a personalised hub for each participant, displaying driver profiles in one seamless interface.
Members Profile Page
The Profile Creator let members customise their profile while the Chat Inbox enabled real-time, secure communication, keeping the rally connected.
Profile Creator & Chat
The Cash & Rocket app let participants browse, RSVP, and manage invitations for exclusive rally events, ensuring a connected experience.
Events Booking
Dream for Future Africa
Crafting a Digital Destination: The Cash & Rocket Website
Redefining The Homepage
Redefining The Homepage
Designed to reflect Cash & Rocket’s luxury, empowerment, and community, the website serves as a digital hub for the rally. With a focus on elegant aesthetics, seamless navigation, and engaging storytelling.
Designed to reflect Cash & Rocket’s luxury, empowerment, and community, the website serves as a digital hub for the rally. With a focus on elegant aesthetics, seamless navigation, and engaging storytelling.
Desktop Wireframes
The Cash & Rocket website was crafted for a luxury digital experience, ensuring seamless navigation, bold visuals, and engaging storytelling. Designed to captivate visitors, it showcases the rally’s mission, charity initiatives, and event details, providing an immersive and intuitive browsing experience.
Mobile Wireframes
Optimized for on-the-go accessibility, the mobile design delivers a streamlined, responsive experience without compromising on aesthetics. With an intuitive interface, quick navigation, and mobile-friendly interactions, users can easily explore the rally, track fundraising efforts, and stay updated anytime, anywhere.
Landing Pages & Structure
Landing Pages & Structure
Building structure to the website with C&R Style and branding guides.
Building structure to the website with C&R Style and branding guides.
Homepage Sections
Homepage sections using the extensive template library established
Style Guide & Colours
Style Guide & Colours
Building a consistent and clear brand identity with C&R design system
Building a clear brand identity with C&R design system
Page Assets
Page Assets
A large collection of C&R components allows effortless and rapid construction
A large collection of C&R components allows effortless and rapid construction
Mobile Wireframes
Mobile Wireframes
High-fidelty mobile wireframes establishing user flows
High-fidelty mobile wireframes establishing user flows
Mobile Layout
Components and pages within C&R is optimised across various browsing devices.
Car Designs:
A Bold Statement on the Road
A Bold Statement on the Road
The Cash & Rocket car designs were crafted to enhance brand visibility and rally identity, featuring striking red liveries, bold typography, and minimalist elegance. Each design balanced performance aesthetics with luxury branding, ensuring that every vehicle became a moving symbol of empowerment and exclusivity throughout the rally.
The Cash & Rocket car designs were crafted to enhance brand visibility and rally identity, featuring striking red liveries, bold typography, and minimalist elegance. Each design balanced performance aesthetics with luxury branding, ensuring that every vehicle became a moving symbol of empowerment and exclusivity throughout the rally.
