Creative and product lead with 8+ years building digital products and brand experiences across fashion, luxury, automotive and lifestyle. Currently managing a portfolio of 40+ clients, from VC-backed startups to established brands, delivering end-to-end UX, brand strategy, and commerce solutions.

CURRENT POSITION

Crawford & Crosbys

User Experience

Design Systems

Branding Identity

Product Roadmapping

Stakeholder Management

A.I Integration

Commerce & DTC

Developer Handoff

FASHION

AUTOMOTIVE

LIFESTYLE

TECHNOLOGY

Cash & Rocket

Driving Change in Style

Cash & Rocket is one of the most compelling philanthropic networks in the world, 80 women, 40 red sports cars, four cities, and a singular mission: to drive real change for women everywhere.

Club Varden

A Flagship for the Fairway

Golf, at its finest, is a study in stillness and precision. Club Varden was built on that idea, luxury golfwear conceived with the same material intelligence and quiet authority as the great European houses.

Santoro Milan

Milanese Tailoring

Tailoring, is architecture for the body, every seam a decision, every detail intentional. Santoro Milan was built on that discipline. Contemporary menswear conceived with the rigour of the Milanese ateliers

Experience Britain

Discovering Britain

A digital platform built to showcase the finest stays, stories, and experiences across the United Kingdom. ExperienceBritain bridges inspiration and exploration, transforming how travelers discover.